Small Business
Indian Expats Wanted Hindu Toys for Their Kids. So They Made Them
The siblings behind a religious toy company in the U.S. are now going after the biggest market for their products: their home country.
Modi Toys
Source: Modi ToysThis article is for subscribers only.
For Avani Modi Sarkar and Viral Modi, everything new begins with a prayer to Ganesh. So it was natural that the first plush religious toy they designed was of the Hindu elephant-headed god. Their initial stock was snapped up in two weeks.
Gradually, they started making mantra-singing plush toys resembling other Hindu deities that they sell online to customers in dozens of countries.