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Parents Feeling Guilty About Covid Ignites Boom in Toy Sales
Being part of the booming at-home economy has its benefits. One toymaker says retail holiday sales are up more than 30%.
Sales of dolls, like Mattel’s Barbie brand, have surged this year along with the rest of the toy industry. And purchases don’t appear to be slowing down during the holidays.
Photographer: Scotty Perry/BloombergCelebrating the holidays might be pretty ho-hum, but one area that’s booming is toys.
After a terrible year of remote school, canceled birthday parties and little vacationing, parents and grandparents ridden with so-called “Covid guilt” are spending a lot more on puzzles, crafts and games. And this is setting up the U.S. industry for its best Christmas in years—and maybe ever.