Screentime

Netflix Hits Record as ‘Squid Game’ Extends Content-Fueled Rally

Wall Street is betting content will boost subscriber trends
Shares have sharply outperformed the Nasdaq 100 this week

WATCH: Bloomberg’s Lucas Shaw discusses the viral South Korean show “Squid Game” and its mass appeal in our post-pandemic world.(Source: Bloomberg)

Provide news feedback or report an error

Confidential tip?

Send a tip to our reporters

Site feedback:

Take our Survey

By Ryan Vlastelica

September 30, 2021 at 8:14 PM UTC

This article is for subscribers only.

Netflix Inc. shares closed at a record on Thursday, the latest sign that Wall Street is optimistic a steady stream of hit shows will keep subscribers coming.

Recent stock gains have been fueled by the return or debut of well-known titles, including new seasons of “The Witcher” and the sitcom “Seinfeld.” But the latest lift has come from the South Korean action-drama series “Squid Game,” whose massive popularity appears to be an early indicator of stronger user trends, Bloomberg Intelligence wrote on Wednesday.