Skip to content
Technology
Screentime

Netflix’s ‘Seinfeld’ Rally Doesn’t Leave Much Room for Error

  • Shares have recently spiked despite remaining a 2021 laggard
  • User trends follow last year’s pandemic-fueled acceleration
Estelle Harris as Estelle Costanza, Jason Alexander as George Costanza, and Jerry Stiller as Frank Costanza in “Seinfeld.”
Estelle Harris as Estelle Costanza, Jason Alexander as George Costanza, and Jerry Stiller as Frank Costanza in “Seinfeld.”

Photographer: Margaret Norton/NBCU Photo Bank/Getty Images

Updated on

Netflix Inc. is back in favor, but many investors are skeptical that a strong slate of upcoming content, including the long-awaited debut of “Seinfeld,” will be enough to drive the kind of subscriber growth Wall Street is betting on. 

The shares closed at a record on Thursday for the first time since January. They rose a further 0.3% on Friday, posting a seventh straight positive session, as well as their 15th gain of the past 16 trading days. It’s a sharp turnaround for a stock that had languished this year through July as investors had questioned the outlook following last year’s pandemic-fueled surge.