Snap Hires Facebook Executive to Lead Augmented-Reality Push

Konstantinos PapamiltiadisSource: Snap Inc.
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Snap Inc. is looking to do more with augmented reality -- the overlaying of digital effects and information on top of real-world views -- and it’s tapping a longtime Facebook Inc. executive to oversee the effort.

Konstantinos Papamiltiadis, who spent nine years at Facebook, will become vice president of platform partnerships at Snap, the Santa Monica, California-based company said Thursday. In that role, he will help recruit more augmented-reality creators and encourage companies to incorporate Snap’s technology into their services.