Snap Bets Big on Augmented Reality With New Features for App
- Snapchat parent releases new version of its glasses with AR
- Company announces app tops 500 million active monthly users
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Snap Inc. is more aggressively embracing augmented reality, showing off a new version of its glasses with AR and expanding shopping features to compete in e-commerce with other social media platforms such as Facebook Inc. and ByteDance Ltd.’s TikTok.
The company said it has upgraded augmented reality technology to let those on the popular Snapchat app use their voices and gestures to make changes in Lenses, or animated overlays, on photos and videos. The announcements were made Thursday at Snap’s annual partner summit, where the company outlines innovations and upgrades to its app.