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Harley-Davidson Nominates Ford CEO Farley to Join Its Board

Jim Farley
Jim FarleyPhotographer: Luke Macgregor/Bloomberg

Harley-Davidson Inc. nominated Ford Motor Co. Chief Executive Officer Jim Farley to join its board, the latest move by CEO Jochen Zeitz as he seeks to revive the struggling motorcycle maker and prepare it for an electric future.

Farley’s nomination was disclosed in an April 9 letter to shareholders from Zeitz and included in a filing ahead of a May 20 annual shareholders meeting. Farley, who took the helm at Ford in October and is known for his love of car racing, owns multiple classic Harley-Davidsons. He is the only new board nominee.