Hyperdrive
Jim Farley Is Asking Everyone He Meets How to Fix Ford
- Farley takes over as carmaker faces first loss in a decade
- Third CEO in six years seeks out entry-level ‘reverse mentor’
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A couple weeks from becoming Ford Motor Co.’s next chief executive officer, Jim Farley stopped to huddle with two young field sales representatives during an event to honor employees at a Dearborn, Michigan, dealership.
“What’s the one thing at Ford Motor Co. you’d like to change?” he asked them, eliciting responses about the need for more models on the lot and financial assistance to market them.