Hyperdrive
Porsche Expands U.S. Subscription Program to Boost Taycan Sales
- Drivers can subscribe to electric Taycan 4S for $3,250 a month
- Porsche expanding business model other carmakers abandoned
This article is for subscribers only.
Porsche is expanding its app-based subscription service to five more U.S. cities and adding its electric Taycan to the list of available models in a bid to bolster its EV sales and chip away at Tesla Inc.’s dominant U.S. market share.
The subscription service, dubbed Porsche Drive, is coming to four new cities in California -- San Francisco, San Jose, Irvine and Monterey -- as well as Houston, Texas, bringing it to nine cities in total. The German luxury brand started the program in Atlanta in October 2017, offering $2,000 and $3,000-a-month subscriptions that let drivers flip models like the 718 Boxster or Cayenne.