Drivers Can Get Porsches on Demand With a $2,000-a-Month Subscription

Porsche will begin an app-based subscription service next month, joining the ranks of automakers experimenting with more flexible ownership models as ride hailing and smartphones upend traditional auto retailing.

The length of the pilot, called Porsche Passport, is open-ended and initially will be limited to just 50 people in Atlanta, according to Klaus Zellmer, president of North America for the Volkswagen AG unit.