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Ancestry Pulling Health DNA Test Just Over a Year After Launch

The 2017 RootsTech Conference
Photographer: George Frey/Bloomberg

Ancestry.com LLC is ending a 15-month effort to sell customers genetic insights into their health, the latest sign of trouble in the consumer DNA-testing industry.

Best known for its products that allow customers to explore their family trees, the company launched AncestryHealth in October 2019 in a long-expected bid to compete with 23andMe Inc. and other companies that sell tests that can, for example, show a person’s risk of developing certain genetic diseases. But last year, both companies cut jobs as sales of DNA tests slowed.