Prognosis

Ancestry to Offer Health Tests, Stepping Up DNA-Test Battle

  • Rival 23andMe already offers such tests, as does Color, others
  • Company has signaled move, is searching for a medical chief

Margo Georgiadis, chief executive officer of Ancestry.com Inc., speaks during the Fortune's Most Powerful Women conference in Dana Point, California, U.S., on Monday, October 1, 2018. 

Photographer: Patrick T. Fallon/Bloomberg
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Ancestry.com LLC, known for its DNA tests that allow customers to explore their family trees, told customers it plans to offer genetic screening for health problems as well.

“We’ve seen adding this capability as a natural evolution, but only if we could do it in a way that was authentic to our core mission,” Chief Executive Officer Margo Georgiadis wrote in an email that landed in customers’ inboxes beginning on Thursday. “That would mean creating a solution that could enable our customers to gain meaningful insights to help them live longer, healthier lives.”