Veggie Burger or Veggie ‘Disc’ on Menu? EU Vote Will Decide
- EU Parliament set to vote on use of meat words in vegan food
- Ban could be a setback for booming alternative-protein market
Photographer: Adam Berry/Getty Images
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Consumers shopping for alternative meats could see veggie “discs” and “plant-based tubes” on European shelves under a proposal to stop plant-based food producers from using more traditional words on packaging.
The European Parliament will this week vote on an amendment that would limit the use of words such as “hamburger” or “sausage” exclusively to labels for real meat. Another proposal calls for further restricting the use of terms like “creamy,” or “yoghurt-style” on dairy-free items.