Climate Adaptation
Danish Dairy Giant Arla Joins Plant-Based Craze With Oat Drinks
- Arla enters market for plant-based drinks to tap demand boom
- More consumers opt out of milk for environmental reasons
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One of Europe’s top milk producers is jumping on the dairy-free craze.
Arla Foods amba is introducing three oat drinks to meet consumer demand for plant-based alternatives, the Danish cooperative said Thursday. The products, available under a new brand named Jord, will first be available for sale in Denmark, the U.K. and Sweden.