Impossible Foods Cuts ‘Beef’ Price By 15% for Its Distributors

Impossible Foods Inc., maker of the eponymous soy-based burger served in restaurants nationwide, has cut prices by 15% for food service distributors in the U.S., attributing the move to efficiencies and scale.

“We are finally in a place where all existing customers can buy product in the quantity they want,” said Impossible spokesperson Rachel Konrad, showing the company’s struggles to keep up with demand have eased.