The Impossible Burger Hasn’t Been Easy to Find
The meatless patty of the future is here—it's just not always evenly distributed.
Impossible Burger at David Burke Tavern in New York on August 7, 2019.
Photographer: Eugene Reznik/BloombergSummertime is the usual high season for burgers in America, only this summer saw something unprecedented. Meatless patties made from plants and designed to “bleed,” in a faithful imitation of real red meat, exploded onto restaurant menus across the nation. Impossible Foods Inc., a Silicon Valley startup, appears to have hooked a burger-loving population on vegan food.
By the end of July, Impossible said that about 10,000 restaurants—including White Castle, Red Robin and Burger King, which embarks on a nationwide rollout of Impossible products on Thursday—were serving its plant-based meat alternative, double the number of locations from April. Impossible Burgers popped up on menus as far afield as Singapore.