Skip to content
Subscriber Only

VW Unveils New Logo, Affordable E-Cars in Show of New Era

  • Battery-powered ID.3 hatchback unveiled at Frankfurt auto show
  • Tariff threats, trade spat and emissions rules pose challenges
Video player cover image
VW CEO Herbert Diess on Electric Cars and Effects of Trade War
Updated on

Volkswagen AG is unwrapping not just new models at the Frankfurt auto show, but a tweaked logo as the world’s biggest carmaker ushers in the electric era.

Little-changed since World War II, the new VW emblem was uncovered atop its headquarters in Wolfsburg on Monday. And in Frankfurt, the manufacturer showed the VW brand’s battery-powered ID.3, the first model in an unprecedented $33 billion push to make electric vehicles for the masses.