VW Unveils New Logo, Affordable E-Cars in Show of New Era
- Battery-powered ID.3 hatchback unveiled at Frankfurt auto show
- Tariff threats, trade spat and emissions rules pose challenges
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Volkswagen AG is unwrapping not just new models at the Frankfurt auto show, but a tweaked logo as the world’s biggest carmaker ushers in the electric era.
Little-changed since World War II, the new VW emblem was uncovered atop its headquarters in Wolfsburg on Monday. And in Frankfurt, the manufacturer showed the VW brand’s battery-powered ID.3, the first model in an unprecedented $33 billion push to make electric vehicles for the masses.