Cars
VW to Change Logo in Preparation for Electric-Car Era
- Update would mark first change to iconic symbol since 2012
- Broader marketing changes planned to refresh brand’s image
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Volkswagen AG plans to tweak the namesake VW brand’s logo for the first time since 2012, as it prepares for the electric-car era and tries to burnish an image tarnished by the diesel-cheating scandal.
The new logo will be unveiled next year, in time for the German carmaker’s plans for an aggressive rollout of electric vehicles, Jochen Sengpiehl, the brand’s chief marketing officer, said Monday at a press briefing in Berlin. In a sign of the times, it’ll be updated to work on car fronts as well as smartphone screens, he said. VW’s emblem, last tweaked six years ago with a more three-dimensional look, has changed only modestly since the manufacturer’s resurrection after World War II.