Hyperdrive
Porsche Unveils Its First-Ever Electric Car
- Taycan sedan is pivotal to VW’s $33 billion electric push
- Green bona-fides on display at events in three largest markets
Porsche picked Niagara Falls, a Chinese wind farm and a solar site in Germany to unveil its first all-electric sports car, underscoring the new Taycan’s central role in turning parent Volkswagen AG into the world’s leading seller of battery-powered vehicles.
After a bumpy start for sister brand Audi’s e-Tron, the Taycan, with the top Turbo S version priced at $185,000, is for the time being the flag-carrier in VW’s massive drive to unseat e-car pioneer Tesla Inc. The wraps came off Wednesday at simultaneous events in its three biggest markets, with Porsche -- known for churning out roaring sports cars -- presenting the vehicle bathed in a backdrop of sustainable-power imagery.