Hyperdrive

Audi Holds California E-Tron Party as It Takes Aim at Tesla

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By Christoph Rauwald and Dana Hull

September 18, 2018 at 12:00 AM EDT

Updated on

September 18, 2018 at 1:33 AM EDT

This article is for subscribers only.

Look out, Tesla: The Germans are finally coming.

Audi unveiled the E-Tron, a battery-powered crossover that’s due to hit showrooms later this year, during a big Monday night bash in Tesla Inc.’s backyard. Mercedes-Benz revealed its own electric crossover earlier this month, and BMW showed off another Tesla-fighting concept model on Sunday.