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Audi Holds California E-Tron Party as It Takes Aim at Tesla

  • VW’s premium brand unveils first of 12 battery-powered models
  • Few electric rivals will be on road before 2020, analyst says
Bloomberg business news
E-Tron Electric Crossover a 'Proper Audi,' Keogh Says
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Look out, Tesla: The Germans are finally coming.

Audi unveiled the E-Tron, a battery-powered crossover that’s due to hit showrooms later this year, during a big Monday night bash in Tesla Inc.’s backyard. Mercedes-Benz revealed its own electric crossover earlier this month, and BMW showed off another Tesla-fighting concept model on Sunday.