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The Woman Who Helped Invent Juul E-Cigarettes Is Targeting China
- Myst Labs joins swarm of startups chasing No. 1 tobacco market
- China to release new e-cigarette regulations in coming months
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One of the top scientists behind electronic cigarette leader Juul Labs Inc. is striking out on her own to launch a new e-cigarette brand in China.
Chenyue Xing’s company, Myst Labs, has developed a slick silver device called the Myst P Series that will debut at the Global Mobile Internet Conference in Guangzhou on Saturday. Resembling a USB flash drive, the 399 RMB ($58) e-cigarette was designed to solve some of the challenges facing Juul, which is under fire in the U.S. for high-nicotine products critics say encouraged addiction among millions of non-smokers, many of them minors.