Juul Targeted Children at Schools and Online, U.S. House Panel Says
Company representatives were called to testify on Capitol Hill this week.
Photographer: Gabby Jones/Bloomberg
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Juul Labs Inc., the dominant e-cigarette company in the U.S., spent more than $200,000 sponsoring programs in schools meant to “convey its messaging directly to teenage children,” and marketed to teens by recruiting online influencers, according to a report by a U.S. House subcommittee.
The programs, which took place as recently as last year, used Juul representatives or sponsorships to put on presentations at schools, summer camps and police-run community camps. They were billed as benign-sounding sessions on topics like “holistic health education,” according to the report.