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Chevy Can’t Keep Up with Ram’s Booming Pickup Sales

  • Newest version wins on style, while Classic competes on price
  • GM focuses on highest-profit models while ramping production
Fiat Chrysler’s 2019 Ram 1500 Limited pickup truck
Fiat Chrysler’s 2019 Ram 1500 Limited pickup truckPhotographer: Daniel Acker/Bloomberg
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Pickup owners are typically as loyal as they come, but every so often a hot new truck or big enough bargain can entice die-hards to switch their rigs. Such is the case with Fred Hufnagel, who logged 14,000 miles in New York’s Catskill Mountains in his two-year-old Chevrolet Silverado before trading it in for a Ram 1500 last month.

Hufnagel looked at a new Ram on the advice of a friend and liked what he saw: a comfy cabin, sunroof and brawny Hemi engine. When a dealer gave him $30,000 to trade in his Silverado, he drove off with the new Ram and hasn’t looked back. “I liked the sound of Hemis,” Hufnagel says. “They’re pretty much the same truck, but better.”