American Truck Loyalty Beating Camry Spurring Sales Surge: Cars
This article is for subscribers only.
Japanese automakers are about to make another run at challenging Detroit’s dominance in trucks, and they will bang head-on into John Lucchese.
When it came time to replace his nine-year-old Ford pickup, Lucchese, 49, a software engineer from Los Angeles, drove Chrysler’s new Ram truck and even gave Toyota’s Tundra a try. He ultimately ended up right where he started, buying a $48,000 F-150 with leather seats and a 360-horsepower V-8.