Almond Milk Startup Says Oat Milk Is Too Problematic to Add to Lineup For Now
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New Barn Organics, a California-based almond milk producer, says it’s not rushing into making beverages from oats until a cleaner supply is available.
Oat milk is all the rage these days among fancy coffee-shop frequenters -- for its froth-ability and as part of the trend toward plant-based foods. But it faces environmental issues, according to Ted Robb, chief executive officer of New Barn, the startup backed by former Whole Foods Market Inc. Co-CEO Walter Robb, who’s also on the company’s board.