Coffee Shops Are Already Running Out of America's Newest Milk Craze
- Oat milk is favored by baristas for making better latte art
- Plant milks are stealing market share from dairy products
There’s a new plant milk in town, and it’s started such a craze that coffee shops across the country are struggling to keep up with demand.
It’s called oat milk, and baristas love its light, hearty flavor that lets the java beans take center stage. As more consumers choose plant alternatives to dairy, it’s gotten so popular that just in the last month, some coffee shops were left without oat milk for days, even weeks. To meet demand, producer Oatly Inc. is working with its manufacturing partners to increase output by 50 percent by this summer, said Mike Messersmith, general manager for U.S. operations, which are based in New York.