Millennials in India Are Turning to Algorithms for Love

Artificial intelligence fuels India’s latest matrimonial sites
Deep-learning algorithms analyze data for compatibility

“In the land of arranged marriages, we are arranging love marriages with algorithms," says @pguptasloan @BetterhalfAI(Source: Bloomberg)

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By Saritha Rai

January 23, 2019 at 10:00 PM UTC

Updated on

January 24, 2019 at 5:46 AM UTC

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Pawan Gupta wasn’t having any luck finding a match.

The 31-year-old MBA graduate wanted to get married and scoured dating apps and Indian matrimonial websites. Yet after four years of looking and dating, he was no closer to walking around the sacred fire typical of the Hindu marriage ceremony.