Photographer: Indranil Mukherjee/ AFP via Getty Images

Why It's So Hard to Get Indians to Swipe Right

Tinder, TrulyMadly and other startups are trying to make online dating fun, safe—and parent-approved.

Since downloading the TrulyMadly dating app two years ago, Arsath Ajmal hasn't ventured out on a single date. It's not that he doesn't want to. The 27-year-old pharmacist lives in a small town on India’s southeast coast and is loath to upset local sensibilities. "I’m scared that my friends or neighbors will spot me and start rumors," he says. "It is better to avoid." So Ajmal limits himself to chatting with women online and uses the app to divine if they're spendthrift, flirty and look like their profile photo.

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