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Does Your Cannabis Drink Taste Awful? Try Beer Brewed From Pot

  • Province Brands of Canada attracts interest from brewers, LPs
  • ‘Difference between a single malt scotch and a blended whisky’
Bloomberg business news
Trouble Brewing for Beer Production

Interest from alcohol giants like Constellation Brands Inc. and Molson Coors Brewing Co. has made cannabis-infused beverages the most talked-about product in the pot industry, but there’s one widely acknowledged problem: they taste awful.

A tiny Canadian company thinks it’s found a solution. Instead of infusing a drink with cannabinoids like THC or CBD, then masking the oily, bitter concoction with sugar as many beverage makers do in the U.S., Province Brands of Canada is developing beer brewed directly from the cannabis plant.