Molson Coors Bets on Pot With Cannabis-Drink Joint Venture
- Partnership with Hydropothecary will focus on Canadian market
- JV expected ‘to be nothing short of trend-setting’: Beacon
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Molson Coors Brewing Co. is betting on pot by starting a joint venture with Hydropothecary Corp. to develop non-alcoholic, cannabis-infused beverages for the Canadian market.
The partnership between Molson Coors Canada and Quebec-based cannabis producer Hydropothecary will be structured as a standalone company with its own board and management team. A chief executive officer will be named in the coming weeks.