Tesla Reaches Moment of Truth in Mad Dash to Make 5,000 Cars Per Week
A final look at Bloomberg’s Model 3 Tracker suggests another shortfall. Elon Musk disagrees.
It’s been another rough quarter for the rollout of Tesla Inc.’s Model 3. The factory was shut down at least twice for extensive upgrades, a new production line was hastily erected in a tent in the parking lot, and Chief Executive Officer Elon Musk moved from sleeping on the couch to sleeping under the desk. He was even seen personally torquing bolts on an assembly line, alongside a summer intern.
Now the mad scramble to meet a self-imposed production deadline—a rate of 5,000 cars per week by the end of June—is coming to an end. The quarter concludes Saturday, and Tesla is expected to report its production figures for the last three months before the July 4 holiday. Tesla has repeatedly fallen short of its own manufacturing targets. Now investors will find out exactly how many cars Tesla made, sold and stockpiled—and what sort of weekly rate they were finally able to achieve.