Amazon Sells Alexa's Smart-Home Technology in Lennar Model Homes
Amazon Echo and Alexa-capable products.
Photographer: Daniel Berman/Bloomberg
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Looking to sell its customers on the latest and greatest smart-home technology, builder Lennar Corp. flirted with Siri. Now it’s decided to go steady with Alexa.
Lennar’s model homes -- equipped with video doorbells, Sonos speakers and Amazon.com Inc.’s voice-activated Echo (known by its wake-word, “Alexa”) -- will double as Amazon Experience Centers, the tech giant said Wednesday.