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Germany's Electric Cars Are Coming for Elon Musk and Tesla

  • BMW, Audi, Mercedes have Tesla fighters hitting market soon
  • Musk’s firm shows no sign of letting up: IHS Markit analyst
Bloomberg business news
Automakers Are Racing To Produce Their Own Electric Cars
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Elon Musk started Tesla Inc. with a goal of accelerating the switch to electric cars by about a decade.

That wish is now catching up with him. Starting with Jaguar’s I-Pace crossover and later this year Audi’s e-tron, virtually every major carmaker is rolling out stylish, sporty electric vehicles in the mold of his Models S, X and 3. Unlike Tesla, they have roughly a century of experience launching models every few months and can spread development costs across a broad portfolio.