Baidu Forecast Beats Estimates After News, Video Draw Subscribers

  • First quarter revenue also surpassed analysts’ projections
  • Its shares jump in extended trading in New York after results
A man walks past a sign for Baidu Inc. at the entrance to the Baidu Technology Park in Beijing.Photographer: Qilai Shen/Bloomberg
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Baidu Inc. forecast second-quarter sales above analysts’ estimates as advertisers flock to its news aggregation service and its Netflix-style video service attracted more subscribers.

China’s most popular search engine predicted Bloomberg Terminalrevenue of 24.91 billion yuan to 26.19 billion yuan ($3.97 billion to $4.17 billion) in the three months ending in June, beating the 24.3 billion yuan average of estimates. That forecast followed better-than-projected first-quarter salesBloomberg Terminal as the company sustains a bounce-back from a dismal 2017. Baidu’s American depository receipts jumped 5.6 percent in extended trading in New York.