Cars
BMW Subscription Pilot Puts You in a Top Tier Car for $3,700 a Month
- Subscription model lets drivers constantly trade for new rides
- Lower-tier service charges $2,000 for mainstream SUVs, sedans
BMW AG’s new U.S. subscription pilot will put drivers into the brand’s top performance cars for as much as $3,700 a month as the German automaker tests a new ownership model with its most exclusive customers.
The app-based service -- which begins in Nashville, Tennessee, this week -- provides members with unlimited access to a fleet of BMWs for a set monthly fee. The pricier “M” tier puts drivers behind the wheels of sports cars like the M5, which retails for more than $100,000, while the $2,000-a-month version lets subscribers summon top-selling models like the X5 SUV, 5 Series sedan and plug-in hybrid versions of both.