Hyperdrive
BMW Plans Vehicle-Subscription Pilot in Nashville
- Subscription models let drivers constantly trade for new cars
- Automakers are searching for ways to reach younger consumers
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BMW AG will begin a car-subscription pilot in Tennessee next week, joining the ranks of automakers experimenting with new ownership models as ride hailing and smartphones upend traditional auto retailing.
The service, called Access by BMW, will be offered by a local BMW dealership in Nashville starting April 2, according to a person familiar with the company’s plans who asked not to be named because the information isn’t yet public.