Adidas Sales Growth Picks Up on China Strength, Retro Trend

Company now targets 11.5% EBIT margin by 2020, up from 11%
Fourth-quarter revenue growth returned to double-digit pace

Rorsted discusses sales in China, the outlook for profitability, growth in the U.S. and the impact of tariffs.(Source: Bloomberg)

Provide news feedback or report an error

Confidential tip?

Send a tip to our reporters

Site feedback:

Take our Survey

By Richard Weiss

March 14, 2018 at 6:30 AM UTC

Updated on

March 14, 2018 at 8:11 AM UTC

This article is for subscribers only.

Adidas sent a message to investors who had feared a hard landing for the company’s growth story: There’s plenty of life left in those old sneakers.

Revenue at the German company jumped 12 percent in the fourth quarter, led by China and North America. The rebound comes after a slowdown in the third quarter, which sparked concerns and weighed on the shares. Revenue will also grow at a double-digit rate this year, at a forecast 10 percent when adjusted for currency swings, Adidas said Wednesday.