As Trinity Mirror Gets New Name, Another Thing Stays: Weak Sales
- Publisher looks to ‘reach across different platforms’: CEO
- Name change prompted by recent acquisition of rival tabloids
Photographer: Chris Ratcliffe/Bloomberg
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Trinity Mirror Plc is rebranding with the name Reach to emphasize its scale as one of the U.K.’s largest newspaper and magazine groups absorbs rivals in an industry struggling with a digital shift.
Shareholders will vote May 3 on scrapping the name adopted in 1999 when Mirror Group and Trinity merged to bring together newspaper titles founded as early as the mid 19th century. The current name is no longer representative of Trinity Mirror after it bought the publishing assets of domestic rival Northern & Shell last month for 127 million pounds ($175 million), the company said in a statement Monday.