Remarks

Three Reasons Trump Chose Brad Parscale to Run His 2020 Campaign

Parscale got his start designing the website for Trump Winery; now he’ll play a key role in trying to get him re-elected.

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By Joshua Green

February 27, 2018 at 8:57 PM UTC

Updated on

February 27, 2018 at 10:47 PM UTC

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On Tuesday morning, Donald Trump made clear he’s running for re-election and named his 2020 campaign manager: Brad Parscale. In 2016, Parscale was Trump’s digital guru, a high-ranking but obscure campaign hand who stood out mainly because of his size (he’s 6-foot-8, 240 pounds and a former scholarship basketball player at University of Texas, San Antonio). Like others in Trump’s political circle—Hope Hicks, Dan Scavino Jr.—Parscale rose from lowly beginnings. He was initially brought on as a freelance web designer and rose to play a key role in Trump’s shocking upset of Hillary Clinton.

Parscale has also drawn the scrutiny of special counsel Robert Mueller, who is reportedly investigating the Trump campaign’s data analytics operation. Last fall, Parscale testified in private before the House Intelligence Committee as part of its investigation into Russian meddling in the 2016 election.