Black Friday Retailers Looking to Extend Moment of Optimism
- Holiday season follows generally strong third-quarter results
- Nearly seven in 10 Americans expect to shop over the weekend
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As Black Friday shoppers descend on stores this weekend, retailers are experiencing something that’s been in short supply: optimism.
Brick-and-mortar chains are coming off a generally positive earnings season, with companies such as Wal-Mart Stores Inc. seeing their shares reach record highs. Even the beleaguered department-store industry is finding reasons for hope. Macy’s Inc. and its peers rallied earlier this month after giving an upbeat outlook.