Skip to content
Subscriber Only

Uber Targets India Market With Back-to-Basics Features

A view of the traffic during morning rush hour in Bangalore, India.

Photographer: Qilai  Shen/Bloomberg

Hailing an Uber in India is a whole different game. Addresses are non-existent or rarely useful, while most people are using older smartphones in a place with limited mobile-data speeds.

To tackle such challenges, Uber Technologies Inc. is rolling out new features in the world’s second-most populous nation. Customers can book rides on a new, lighter web-based version of the app. In the coming weeks, the San Francisco-based company will introduce a “Request for Guest” feature that lets users book trips on behalf of someone else, even those without a mobile phone. “Call to Ride,” a feature being piloted in Pune, lets people make a voice call to book a trip from popular locations by providing an alphanumeric code displayed on signage at a booking point.