Navigating India's Web Businesses
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Hello! Saritha Rai here from India. If I needed to direct you to my home in Bangalore, instead of simply giving you the address, I’d tell you the name of my neighborhood and that I live in the residential high-rise behind Oracle’s development center. Go past a certain mall and turn right at a friary to get to my apartment complex.
The success of many e-commerce enterprises in India, from web retailing to ride-hailing and food delivery, hinges on cracking the code to where customers live.