Nike's 40% Off Groupons Are a Sign of Its Troubles
Why Nike Is Taking the Discount Route
Nike Inc. hasn’t relied on discounts as much as rivals. The world’s biggest sports brand never really needed to -- until now.
Amid slowing demand in the U.S., the sneaker giant has announced a 48-hour sale of as much as 40 percent on more than 200 items on its website, including products from its premium Jordan brand. The lower prices were also advertised through Groupon Inc.’s site.