Kraft Heinz Hopes a Line of Oprah Products Will Boost Sales
- New soups and sides are part of joint venture with Winfrey
- The company has struggled with industrywide sales slump
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Kraft Heinz Co., struggling to ignite sales growth amid punishing grocery-industry competition, is turning to media magnate Oprah Winfrey to break out of a prolonged slump.
Winfrey, pivotal to the turnaround at Weight Watchers International Inc. since she bought a stake in that company and agreed to pitch the brand, is the face of a new line of refrigerated soups and side dishes made without artificial flavors and dyes. The products have begun hitting shelves and will available nationwide in October, Kraft Heinz said in a statement Wednesday.