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Weight Watchers Soars After Debut of Oprah Winfrey's Ad Campaign

Oprah Winfrey. Photographer: Mark Metcalfe/Getty Images

Oprah Winfrey. Photographer: Mark Metcalfe/Getty Images

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Weight Watchers International Inc. shares surged 27 percent over the past two days after Oprah Winfrey debuted a campaign endorsing the weight-loss program.

The celebrity and media mogul posted a video to her Twitter account about using Weight Watchers to lose weight. “Are you ready?” she asks in the clip. “Let’s do this together.”