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Baidu Boosts Content Spending as Search Recovers From New Rules
- Video and news aggregation are key to attracting users
- Company’s new president affirms commitment to develop AI
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Baidu Inc. will boost spending on content for its video streaming and news aggregation services as its tries to nurse its core internet search business back to health.
The strategy is designed to attract new users as China’s biggest search provider enters a critical period after sales in 2016 grew at the slowest pace on record. The company earlier forecast second-quarter sales that lagged behind most analyst estimates and its shares fell in after-hours trade.