Wealth Culture

A Look at the Ugly Side of Getting Rich

Generation Wealth, the career-spanning monograph of photographer Lauren Greenfield, documents the spending habits of the 1 percent.
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In one photograph, the German-born, Harvard-educated hedge fund manager Florian Homm, who made and lost a personal fortune of more than $800 million, poses in a German brothel that he once co-owned. In another, Imelda Marcos, the former first lady of the Philippines accused of stealing billions from state coffers, sits in her Manila apartment beneath a gold-framed Picasso. Later on, a 43-year-old Chinese billionaire Huang Qiaoling is pictured walking from his mansion, built as a full-scale replica of the White House, to his chauffeured Mercedes S Class.

Dozens more similarly lavish and disconcerting vignettes fill Generation Wealth (Phaidon, 2017), a 504-page monograph by Lauren Greenfield and out on May 15. A photographer who has spent the last 25 years documenting wealth, class, and status symbols, she offers a glimpse into the spending habits of ultra-wealthy tribes: hedge fund managers in New York such as “Suzanne,” whom Greenfield follows for several years as she attempts to have a child; entertainment executives like Brett Ratner, who is shown on St. Barts with a platinum American Express card stuck to his forehead; industrialists such as Italian apparel billionaire Renzo Rosso, who shows off the home gym in his 18th century villa; and “time-share king” David Siegel, who, with his wife Jackie, would go on to become the subject of Greenfield’s documentary, Queen of Versailles.