AB InBev to Work With Keurig on a Home System for Boozy Drinks
- Device would be based on the failed Keurig Kold platform
- Consumers are shifting more to drinking alcohol at home
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Anheuser-Busch InBev NV, adapting to a shift by consumers to drinking more at home, is working with Keurig Green Mountain Inc. to create an alcoholic-drink maker.
The two companies have entered a joint venture to develop the device, according to a statement Friday. The system will be based on technology from Keurig’s cold-beverage system, which was discontinued in June after slow sales.