Keurig Discontinues Cold-Beverage Maker After Rocky Launch
- SodaStream rises on news that Keurig Kold is being phased out
- Coke invested in Keurig in hopes that product would be a hit
This article is for subscribers only.
Keurig Green Mountain Inc., the single-serve coffee company acquired by JAB Holding this year, will discontinue its cold-beverage machine less than a year after a rollout hampered by delays and tepid demand.
The company plans to phase out the product -- known as the Keurig Kold -- and offer customers a full refund if they’ve already bought one, according to a statement on Tuesday. The move handed a victory to soda-machine maker SodaStream International Inc., which saw its shares jump almost 3 percent on the news.