Instagram Now Battling Pinterest to Manage Your Bucket List
Debuting Wednesday, Instagram’s latest feature lets you “save” photos that show up in your feed for future reference, giving travel enthusiasts an easy new way to keep tabs on their (constantly growing) bucket lists. For those who are keeping tabs on the social media company instead, it means something else entirely: a direct jab at Pinterest, on par with the stab Instagram took at Snapchat earlier this year with the launch of Stories, in addition to a version of live video like parent company Facebook.
Here’s how it works: Simply tap the new bookmark icon below a photo in your feed to save that post; then access your saved posts by clicking the bookmark icon on your profile page.
“Five hundred million people come to Instagram every month to discover new things and connect with their communities,” Instagram product manager Ashley Yuki told Bloomberg. “Now we're making it easier to remember things you want to come back to.”
Up until now, referring back to old posts on Instagram has been cumbersome at best. It’s only possible via a hidden feature that lets you review images you’ve liked in the past. (Find that under the “Account” tab.) And while the new feature is a big improvement, it still leaves the door open to future innovation. For one thing, it doesn’t let you sort images according to topics or trips. But a representative for Instagram said these conveniences could come with a future update—essentially letting you file away inspiration for your Thailand trip in one folder (or "board") while sorting street style and fitness clips in other dedicated folders. It's not hard to imagine wholesale sharing or publishing of folders to follow.
To get you started, here’s our own travel editor-approved Instagram bucket list—because there’s nothing more intimidating than having a blank slate to fill.
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